Meta Ads Campaign — Jasamore Wedding Planner
A high-velocity 6-day Meta Ads campaign managing Facebook & Instagram ads for an in-house educational-religion event, generating 103,925 views, 56,498 unique reach, and 50 qualified WhatsApp ticket purchase conversations.
Jasamore Wedding Planner partnered with HTech Labs IT Solutions to engineer and manage a targeted, high-conversion Meta Ads campaign (Facebook & Instagram) promoting their in-house educational-religion community event in Ayer Keroh, Melaka. Running over a concise 6-day sprint, the campaign was crafted to capture high-intent local community interest and convert engagement directly into ticket purchases via Click-to-WhatsApp (CTWA) conversion funnels.
With a short 6-day promotional window before event commencement, the client needed rapid local visibility in Ayer Keroh, Melaka without wasting ad spend on irrelevant demographics. The primary challenge was engaging mature attendees (aged 28–55) and providing an instant, frictionless communication channel to answer questions and close ticket purchases immediately.
HTech Labs structured a high-conversion Click-to-WhatsApp (CTWA) Meta Ads strategy. We implemented strict geo-radius targeting around Ayer Keroh, Melaka, paired with demographic profiling focused on ages 28–55. Emotionally resonant, culturally respectful ad creatives highlighted event keynotes and community value, while pre-configured WhatsApp greeting templates allowed prospects to initiate seamless one-click ticketing inquiries directly with the organizer.
Key Features & Technical Implementations
Outcomes Delivered
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